Seth Fineberg from Accountants Forward

Bridging the gap between tech vendors and accountants

Podcast artwork

Bridging the gap between tech vendors and accountants, with Seth Fineberg

Episode 73   •   Jun 28
Seth Fineberg

About the Episode

About
Transcript

About the Episode

Transcript

Seth Fineberg spent most of his professional career writing for the accounting industry. In this episode, he joins Stuart to share his new business venture, and how he's going to help bridge the gap between tech vendors and the community they serve.

Episode Themes

Accounting Technology
Vendor Relationships
Customer Relationship

Episode Notes

  • Gaining the trust of customers is more important than ever for tech vendors (04:20)
  • Helping all boats rise by supporting small businesses (05:30)
  • Seth's business venture into Accountants Forward (08:25)
  • Using quality content to help advance the accounting profession (10:00)
  • Seth's journey from business journalism to AccountingWEB (11:30)
  • How AccountingWEB found its purpose as a publisher (20:30)
  • The transactional approach to customer relationships doesn't work anymore (25:00)
  • The next big thing for accounting technology (30:20)
Episode Themes
Accounting Technology
Vendor Relationships
Customer Relationship
Episode Notes
  • Gaining the trust of customers is more important than ever for tech vendors (04:20)
  • Helping all boats rise by supporting small businesses (05:30)
  • Seth's business venture into Accountants Forward (08:25)
  • Using quality content to help advance the accounting profession (10:00)
  • Seth's journey from business journalism to AccountingWEB (11:30)
  • How AccountingWEB found its purpose as a publisher (20:30)
  • The transactional approach to customer relationships doesn't work anymore (25:00)
  • The next big thing for accounting technology (30:20)
About the Guest

Seth Fineberg is a consultant and content strategist for the accounting profession. After serving as an editor and journalist for over 30 years at Accounting Today and AccountingWEB US, Seth founded his own consulting firm, Accountants Forward, to help bridge the gap between technology vendors and accountants.

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