Jennie Moore from Ignition

Finding an accountant's purpose in numbers.

Podcast artwork

Finding an accountant's purpose in numbers. A conversation with Jennie Moore

Episode 71   •   May 19
Jennie Moore headshot

About the Episode

About
Transcript

About the Episode

Transcript

Jennie Moore wears two professional hats: one as an accounting firm owner, the other as Ignition's Partnerships Manager. In this episode, Jennie joins Stuart to discuss all things accounting and technology—from what can be done to make the accounting industry attractive again, to how technology can be used to augment accountants' capacity.

Episode Themes

Firm Management
Accounting Technology
Client Strategy

Episode Notes

  • When Jennie met Stuart (00:45)
  • Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30)
  • 'Numbers accountants' vs. 'purpose accountants' (07:00)
  • How to make accounting sexy again (09:45)
  • Finding unexpected talent (14:00)
  • Technology's role in augmenting accountants' capabilities (18:00)
  • Knowing your ideal clients and sticking to your principles (20:00)
  • Jennie's plan to ensure data integrity at her firm (24:00)
  • How in-person events encourage deeper personal connections (28:50)
Episode Themes
Firm Management
Accounting Technology
Client Strategy
Episode Notes
  • When Jennie met Stuart (00:45)
  • Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30)
  • 'Numbers accountants' vs. 'purpose accountants' (07:00)
  • How to make accounting sexy again (09:45)
  • Finding unexpected talent (14:00)
  • Technology's role in augmenting accountants' capabilities (18:00)
  • Knowing your ideal clients and sticking to your principles (20:00)
  • Jennie's plan to ensure data integrity at her firm (24:00)
  • How in-person events encourage deeper personal connections (28:50)
About the Guest

Jennie Moore is the Partnerships Marketing Manager at Ignition. She is Founder of Moore Details, Inc., a progressive bookkeeping firm committed to modernizing bookkeeping. When she’s not crushing business goals you can find her eating a good cupcake, figure skating or hiking with her family.

Meet the Accounting Leaders