Pedro Noyola from Balanced Business Group

Serial entrepreneurship, winery accounting, and setting family OKRs with Pedro Noyola

Podcast artwork

Serial entrepreneurship, winery accounting, and setting family OKRs with Pedro Noyola

Episode 53   •   Nov 16
Pedro Noyola Headshot

About the Episode

About
Transcript

About the Episode

Transcript

Pedro Noyola is the CEO of Balanced Business Group, an outsourced accounting and bookkeeping firm serving small boutique wineries. In this episode, Pedro shares his career journey from working at Deloitte, to acquiring his 10th business. Stuart and Pedro also chat about cars, serving winery clients, and balancing family, fun, and career as an entrepreneur.

Episode Themes

Entrepreneurship
Winery accounting
Acquisitions

Episode Notes

  • Pedro's Texas upbringing (2:31)
  • What he learned from working at Deloitte (3:42)
  • His first entrepreneurial venture (6:00)
  • Meeting life-changing friends at a car startup (7:43)
  • The rise and fall of the car startup (13:40)
  • Acquiring Balanced Business Group (23:19)
  • What makes winery accounting and winery clients so special (25:43)
  • How Pedro and his wife use family OKRs to take on life's challenges (32:37)
  • Enjoying life in San Francisco (42:49)
  • What's next on Pedro's acquisition roadmap (48:26)
Episode Themes
Entrepreneurship
Winery accounting
Acquisitions
Episode Notes
  • Pedro's Texas upbringing (2:31)
  • What he learned from working at Deloitte (3:42)
  • His first entrepreneurial venture (6:00)
  • Meeting life-changing friends at a car startup (7:43)
  • The rise and fall of the car startup (13:40)
  • Acquiring Balanced Business Group (23:19)
  • What makes winery accounting and winery clients so special (25:43)
  • How Pedro and his wife use family OKRs to take on life's challenges (32:37)
  • Enjoying life in San Francisco (42:49)
  • What's next on Pedro's acquisition roadmap (48:26)
About the Guest

Pedro Noyola is the CEO of Balanced Business Group, an outsourced accounting, and bookkeeping firm serving small boutique wineries on the west coast. Pedro is a serial entrepreneur with several successful acquisitions under his belt. He has held executive and leadership positions at multiple successful technology companies, including FluentStream and Telogis, which was later acquired by Verizon. He graduated from Harvard Business School with an MBA and is an alumnus of the UT McCombs School of Business.

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