Matthew May from Acuity
Deep-diving into the challenges of leadership
Deep-diving into the challenges of leadership with Matthew May
About the Episode
About the Episode
Transcript
Matthew May is the VP of Sales & Marketing at Acuity, a virtual accounting solution for entrepreneurs. In this episode, Matthew and Stuart discuss how important it is to have a partner and mutual support in both rewarding and challenging times. They also talk about how Acuity has transformed throughout the years and the main challenges of a company's growth. Tune in for this inspirational discussion that dives deep into the challenges of partnership and leadership.
Episode Themes
Episode Notes
- Latest at Acuity (1:00)
- Matthew’s family (2:00)
- Importance of having a business partner (3:00)
- Similarities of running a business and sports (5:00)
- Matthew’s experience of working with Kenji Kuramoto (7:00)
- The good cop and the bad cop (9:00)
- Lessons Matthew learned while working at Acuity (10:20)
- The challenges of high growth organizations (12:00)
- Availability of capital in the professional services industry (14:30)
- The Great Resignation (18:30)
- Being an authentic company (22:00)
- Future plans and use of technology for Acuity (26:00)
- Merger with Catching Clouds (27:30)
- Lessons learned from acquisitions (32:30)
- Acuity’s sales and marketing model (34:30)
- Acuity's ideal clients (40:00)
- The process of working with potential clients (42:00)
- Email selling (44:00)
- Identifying the right clients in the funnel (46:00)
- Matthew’s plans for 2022 (50:00)
Episode Themes
Episode Notes
- Latest at Acuity (1:00)
- Matthew’s family (2:00)
- Importance of having a business partner (3:00)
- Similarities of running a business and sports (5:00)
- Matthew’s experience of working with Kenji Kuramoto (7:00)
- The good cop and the bad cop (9:00)
- Lessons Matthew learned while working at Acuity (10:20)
- The challenges of high growth organizations (12:00)
- Availability of capital in the professional services industry (14:30)
- The Great Resignation (18:30)
- Being an authentic company (22:00)
- Future plans and use of technology for Acuity (26:00)
- Merger with Catching Clouds (27:30)
- Lessons learned from acquisitions (32:30)
- Acuity’s sales and marketing model (34:30)
- Acuity's ideal clients (40:00)
- The process of working with potential clients (42:00)
- Email selling (44:00)
- Identifying the right clients in the funnel (46:00)
- Matthew’s plans for 2022 (50:00)
About the Guest
Matthew May is the VP of Sales and Marketing at Acuity - a virtual accounting solution for entrepreneurs. One of Matthew’s strengths is navigating tax and accounting rules and then translating them from accounting language to entrepreneur language. He is also a volunteer in the Georgia technology community and part of the board of the Atlanta Technology Angels.
Meet the Accounting Leaders
Jeremy Hyman
Founder & Principal, Jeremy Hyman Associates
#34: Post-pandemic work-life, Pomodoro, and the future of technology
Listen Now
Ed Chan
Chairman, Wize Mentoring and Chan & Naylor
#33: The secrets to growing your business without sacrificing your life
Listen Now
Matthew May
VP of Sales & Marketing, Acuity
#32: Deep-diving into the challenges of leadership
Listen Now
Jeff Phillips
CEO, Padgett
#31: Go remote or go home: Why remote work is the key to success for any modern accounting firm