Lynda Steffens from The Small Business Project
How to fall back in love with your practice, with Lynda Steffens
How to fall back in love with your practice, with Lynda Steffens
About the Episode
About the Episode
Transcript
Lynda Steffens found her calling in accounting at a young age. She saw the impact of a good accountant early on through her family's farming business. In this episode, Lynda sits down with Stuart to look back at her journey from running her own practice to uplifting other accounting firm owners. They exchange thoughts on the image problem of the accounting industry today and share ideas on how we can make accounting sexy again.
Episode Themes
Episode Notes
Backpacking across Europe (01:48) How Lynda found her calling in accounting at 14 years old (02:19) How her family’s farming business cultivated her work ethics (03:20) Lynda’s first accounting job at a regional firm (06:15) Connecting with local business clients (07:20) The accounting industry’s image problem (11:23) Being willing and able to embrace change (14:46) Why automation won’t replace humans (17:06) Making accounting sexy again (20:00) Lynda’s deep passion for helping others succeed (21:54) The role of personal development in entrepreneurship (25:08) How Lynda enabled a client to transition from compliance to advisory services (29:57) The fulfillment of aligning your work with your purpose (34:45)
Episode Themes
Episode Notes
Backpacking across Europe (01:48) How Lynda found her calling in accounting at 14 years old (02:19) How her family’s farming business cultivated her work ethics (03:20) Lynda’s first accounting job at a regional firm (06:15) Connecting with local business clients (07:20) The accounting industry’s image problem (11:23) Being willing and able to embrace change (14:46) Why automation won’t replace humans (17:06) Making accounting sexy again (20:00) Lynda’s deep passion for helping others succeed (21:54) The role of personal development in entrepreneurship (25:08) How Lynda enabled a client to transition from compliance to advisory services (29:57) The fulfillment of aligning your work with your purpose (34:45)
About the Guest
Lynda Steffens is the author of Accounting Revolution and Founder of The Small Business Project. With 20 years of industry experience, Lynda is transforming the way accountants connect with clients. She developed her advisory training as a result of seeing her peers overwhelmed, undervalued, and simply burned out. The Small Business Project supports accountants in building the confidence and capabilities they need to lead successful practices.
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