James Ashford from GoProposal by Sage

Making a difference through closing deals, selling services and client relationships

Podcast artwork

Making a difference through closing deals, selling services and client relationships, with James Ashford

Episode 2   •   Aug 6
James Ashford

About the Episode

About
Transcript

About the Episode

Transcript

In the second episode of the Accounting Leaders Podcast, Stuart sits down with James Ashford from GoProposal. James shares his untraditional journey from starting out as a magician to setting up his own agency where he mastered the art of selling services to clients. They discuss the importance of client relationships, his mission for GoProposal, recent changes in the accounting industry, and much more.

Episode Themes

Client relationships
Sales and marketing
Technology

Episode Notes

  • James' career path from magician to GoProposal, and everything in between (2:12-20:10)
  • What happens when the complex meets the complicated (20:10-25:45)
  • Vertical vs. horizontal software (25:45-29:34)
  • How the caring nature of accountants is their greatest strength and biggest weakness (29:35-33:29)
  • What’s next for accounting industry, GoProposal and James (33:30-45:15)
Episode Themes
Client relationships
Sales and marketing
Technology
Episode Notes
  • James' career path from magician to GoProposal, and everything in between (2:12-20:10)
  • What happens when the complex meets the complicated (20:10-25:45)
  • Vertical vs. horizontal software (25:45-29:34)
  • How the caring nature of accountants is their greatest strength and biggest weakness (29:35-33:29)
  • What’s next for accounting industry, GoProposal and James (33:30-45:15)
About the Guest

James Ashford is a serial entrepreneur, investor, speaker, and #1 bestselling author. James built GoProposal from scratch and within five years, built it into one of the leading proposal tools on the market. In 2021, he sold it for a maximum valuation, leading to an 8-figure exit to a FTSE 100 company. Now, he spends his time helping ambitious entrepreneurs avoid the mistakes he made, and achieve stratospheric levels of success in their businesses so they can ultimately live the life they want.

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