Greg Daley from Parable

A mission that's larger than life, with Greg Daley

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A mission that's larger than life, with Greg Daley

Episode 54   •   Nov 30
GregDaley

About the Episode

About
Transcript

About the Episode

Transcript

Greg Daley is the Chief Visionary at Parable, an accounting firm focusing on the church niche. In this inspiring episode, Greg discusses his journey from being a pastor to starting an accounting practice with his wife and growing that into a business that serves 230 churches across 42 US states. He shares why churches are similar to any business, his plan to grow to 1,000 clients, why the journey to the cloud has never been more apt, and the literal life-changing impacts that his firm has on its clients.

Episode Themes

Purpose
Niche specialization
Remote work

Episode Notes

  • Telling the Parable story on stage at Karbon X (2:00)
  • The evolution from a side gig to a family company (4:00)
  • Specializing in accounting for churches (9:00)
  • The growth or decline of religion as an industry (13:00)
  • How churches adapted during COVID (16:00)
  • Taking technology to church (19:30)
  • What client onboarding looks like for church clients (20:40)
  • Parable's plan for growing to 1,000 clients (24:00)
  • Other firms and accountants that are helping churches grow (27:00)
  • Beyond bookkeeping and strategic services for churches (28:00)
  • Being remote and adopting Zoom before it was cool (30:00)
  • The staff who are attracted to working at Parable and identify with the mission (32:00)
  • A mission or vision that's larger than themselves (33:00)
  • Strategies to increase giving, and what that giving can do (36:50)
  • The Karbon community (44:10)
Episode Themes
Purpose
Niche specialization
Remote work
Episode Notes
  • Telling the Parable story on stage at Karbon X (2:00)
  • The evolution from a side gig to a family company (4:00)
  • Specializing in accounting for churches (9:00)
  • The growth or decline of religion as an industry (13:00)
  • How churches adapted during COVID (16:00)
  • Taking technology to church (19:30)
  • What client onboarding looks like for church clients (20:40)
  • Parable's plan for growing to 1,000 clients (24:00)
  • Other firms and accountants that are helping churches grow (27:00)
  • Beyond bookkeeping and strategic services for churches (28:00)
  • Being remote and adopting Zoom before it was cool (30:00)
  • The staff who are attracted to working at Parable and identify with the mission (32:00)
  • A mission or vision that's larger than themselves (33:00)
  • Strategies to increase giving, and what that giving can do (36:50)
  • The Karbon community (44:10)
About the Guest

Greg Daly is the Chief Visionary of Parable, an accounting, bookkeeping, and CFO services for churches. After serving for several years as an Executive Pastor, Greg and his wife Jessica co-founded Xcelerate (now Parable), which has today grown to serve 230 churches across 42 states. Greg is passionate about partnerships, team building, and connections, and holds a B.A. in Business and an M.Ed. in Experiential and Outdoor Education.

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