Ben Taylor from SoftLedger

A CPA's transition into tech entrepreneurship, with Ben Taylor

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A CPA's transition into tech entrepreneurship, with Ben Taylor

Episode 60   •   Feb 2
Ben Taylor

About the Episode

About
Transcript

About the Episode

Transcript

Ben Taylor, a CPA-turned-tech-entrepreneur and Founder of SoftLedger, sits down with Stuart to share his company's origin story, the landscape of a mid-market GL solution, how to enable accountants to 'do more with less', and the saving grace of having your best friend as your co-founder.

Episode Themes

Accounting technology
Tech startup
Entrepreneurship

Episode Notes

  • Finding an interest in accounting in college (1:15)
  • Early career experience at EY & Fannie Mae (2:00)
  • How Freddie Mac and Fannie Mae started (3:10)
  • The roller coaster real estate market around the world (4:00)
  • The genesis of SoftLedger (5:42)
  • The landscape of a mid-market general ledger solution (7:10)
  • The advantages of the next-gen cloud accounting software (8:08)
  • SoftLedger’s typical clients (8:51)
  • Benefiting from COVID-19’s push towards remote collaboration (10:00)
  • The investment landscape of SoftLedger (11:55)
  • How to enable accountants to ‘do more with less’ (14:58)
  • Running a startup with your best friend (16:00)
  • SoftLedger's product roadmap (16:30)
  • What excites Ben about the future (18:08)
  • Gaining traction through SEO (20:30)
Episode Themes
Accounting technology
Tech startup
Entrepreneurship
Episode Notes
  • Finding an interest in accounting in college (1:15)
  • Early career experience at EY & Fannie Mae (2:00)
  • How Freddie Mac and Fannie Mae started (3:10)
  • The roller coaster real estate market around the world (4:00)
  • The genesis of SoftLedger (5:42)
  • The landscape of a mid-market general ledger solution (7:10)
  • The advantages of the next-gen cloud accounting software (8:08)
  • SoftLedger’s typical clients (8:51)
  • Benefiting from COVID-19’s push towards remote collaboration (10:00)
  • The investment landscape of SoftLedger (11:55)
  • How to enable accountants to ‘do more with less’ (14:58)
  • Running a startup with your best friend (16:00)
  • SoftLedger's product roadmap (16:30)
  • What excites Ben about the future (18:08)
  • Gaining traction through SEO (20:30)
About the Guest

Ben Taylor is a CPA-turned-tech-entrepreneur. He founded SoftLedger in 2015 after seeing an unaddressed need for a mid-market, next-gen GL solution while working as an accounting manager for a public company. He runs SoftLedger with his best friend, co-founder, and CTO, Geoff Ostrega. And, he is on a mission help growing businesses get their financial data faster.

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